Extra mild, for super-sensitive skin. Excellent for all dogs, including those with white coats. Made with Pennyroyal (for problems caused by fleas), Chamomile, Eucalyptus, Aloe Vera, Jojoba and Calendula Oils. This concentrated shampoo can be diluted 6:1 before use. For heavy coated dogs, wet the coat thoroughly, and apply shampoo directly from the palms of your hands. Avoid getting shampoo in the eyes-use only the corners of a washcloth with plain water around the eyes.