Our Story


Founded in 1995 as Solid Gold Northland, Northland Natural Pet has become a leading wholesale distributor to pet supply stores, natural food co-ops and other retail locations across the upper Midwest. Based in Minneapolis, our natural pet food and nutrition brands have brought better health to pets throughout Minnesota, Wisconsin, Iowa, North Dakota, South Dakota, Missouri and Nebraska. Our research into natural pet foods ensures that our fellow pet owners receive the highest quality holistic pet products available today.

Dedicated to Goodness

In every sense of the word, Northland Natural Pet is dedicated to bringing goodness and quality of life to our customers, to pet owners and to pets! Our committed focus to natural & holistic pet care, high standards for product knowledge and uncompromising customer service enable us to deliver on our promises order after order.

Our expertise facilitates the utmost efficiency as we support our wholesale customers’ businesses. We also work to educate consumers about the health benefits of the natural pet products that will enhance the lives of their furry companions. In addition, Northland Natural Pet proudly provides several programs to support pet rescue and pet support organizations.

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Our Brands 

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What We Value

Our Belief Statement

We believe in the power of food & proper nutrition. 

We are committed to healthy, natural & holistic pet food & supplies that will improve the health of pets and provide peace of mind to their people.


Core Values

Outstanding Service – Customer service is #1.  We strive to be helpful, supportive and caring with every interaction.

Attention To Accuracy – We take pride in our work. Details matter. Focus, efficiency and processes provide customers and partners a positive experience.

Supportive Team – Be a valuable resource. Share our knowledge, solutions and expertise to help others succeed.

Commitment To Quality – Uphold higher standards in everything we do.

Teamwork – We value the can-do attitudes, talents and unique abilities of each team member.  We recognize that collaboration of team members is the driving force of achievement and Company success.

Progress & Sustainability – We care about the long-term health of our Company and those of our partners. We recognize integrity, never-ending learning and innovation are essential to growth and well-being, for today and into the future.