SquarePet is a family-owned company dedicated to providing innovative, veterinarian-formulated nutrition for dogs and cats. With a focus on science-backed formulations, high-quality ingredients, and purposeful nutrition, SquarePet develops specialized diets designed to support the unique health and nutritional needs of pets.

From targeted nutritional solutions to high-performance formulas, SquarePet offers a diverse selection of premium foods and treats. Their commitment to making advanced nutrition accessible without a veterinary prescription makes SquarePet a valuable option for independent pet retailers and their customers. We’re proud to offer SquarePet as part of our premium pet nutrition portfolio.

Core Philosophy: Purposeful Nutrition Backed by Science

SquarePet believes that every pet deserves access to high-quality nutrition tailored to their individual needs. By combining veterinary expertise with carefully selected ingredients, SquarePet creates recipes that support long-term health, vitality, and overall well-being.

Their approach is built around several key principles:

• Veterinarian-Formulated Nutrition: Science-backed recipes developed to address specific nutritional needs, including digestive health, skin sensitivities, weight management, and joint support.
• Purposeful Ingredients: Carefully selected proteins, fats, and functional ingredients designed to deliver balanced nutrition and support optimal health.
• Accessible Specialized Diets: Premium nutritional solutions available without a veterinary prescription, giving pet parents convenient access to specialized formulas through independent retailers.

Product Offerings

SquarePet offers a comprehensive range of veterinarian-formulated foods and treats designed to meet the nutritional needs of dogs and cats, from everyday wellness to targeted dietary support.

• VFS (Veterinarian Formulated Solutions): A collection of specialized dog foods developed to provide targeted nutritional support for common health concerns. Available in dry food, wet food, and soft-baked treats, the VFS lineup includes formulas for skin and digestive support, low-fat nutrition, ideal digestion, low-phosphorus needs, and joint health. These veterinarian-formulated diets are available without a prescription.
• SquareEgg: A unique, high-protein vegetarian dog food featuring egg as the primary ingredient. SquareEgg offers an alternative protein option for dogs with certain food sensitivities, those requiring lower-purine diets, and pet parents seeking a nutritious vegetarian formula.
• PowerHOUND: Energy-dense, high-protein dog food designed to support lean muscle, sustained energy, and overall vitality. These veterinarian-formulated recipes feature ultra-low carbohydrate levels and are made without peas, legumes, lentils, or grains.
• PowerCAT: Protein-rich nutrition formulated specifically for cats, featuring high animal protein and ultra-low carbohydrate levels. Designed to support healthy body condition and overall wellness, PowerCAT delivers purposeful nutrition without peas, legumes, lentils, or grains.

Partner with Northland

Northland wants to be your favorite distributor. With over 30 years of industry experience, we are dedicated to helping your business grow through reliable supply and dependable customer service.

• Flexible Ordering: No required ordering days—place your order whenever it suits your store’s schedule.
• Fast, Reliable Delivery: Orders placed by 11:00 AM Monday–Friday ship out the same day with our shipping partners. Orders delivered on our company truck arrive according to our Twin Cities Metro schedule (Tuesday–Friday).
• Convenient Ordering Channels: Order online, by email, or over the phone with our knowledgeable team.

We’re always happy to help. Have questions about opening an account, minimum order requirements, or specific product availability? Request a wholesale box or contact us today.