SquarePet is an innovative, veterinarian-formulated brand designed to deliver purposeful nutrition for dogs and cats. From targeted solution diets to unique specialty formulas, SquarePet offers a complete lineup that helps retailers meet the needs of a wide range of customers:
- VFS (Veterinarian Formulated Solutions) – prescription-free diets for dogs with common health concerns such as digestive health, kidney function, weight management, and joint support
- SquareEgg – a high-protein vegetarian formula featuring egg as the #1 ingredient, ideal for food sensitivities, low purine needs, or raw feeders
- PowerHOUND & PowerCAT – energy-dense, high-protein nutrition for peak performance and overall wellness, made without peas, legumes, lentils, or grains and guaranteed ultra-low carbohydrates
SquarePet VFS – Veterinarian Formulated Solutions for Dogs
These dry, wet, and treat formulas are designed to support dogs with specific health concerns and provide an excellent alternative to vet-exclusive foods right in your store.
VFS Dry Diets:
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Skin & Digestive Support
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Low Fat Formula
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Ideal Digestion
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Low Phosphorus Formula
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Active Joints
VFS Wet Diets (13 oz cans, case of 12):
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Low Fat Formula
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Skin & Digestive Support
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Low Phosphorus Formula
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Ideal Digestion
VFS Treats:
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Low Fat Soft-Baked Treats
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Skin & Digestive Support Soft-Baked Treats
Why retailers love VFS diets:
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Formulated by veterinarians to address common canine health concerns
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Available in dry, wet, and treat formats for flexible feeding
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Premium, science-backed nutrition without a prescription
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An excellent retail alternative to vet-exclusive diets
SquareEgg™ – Perfect Protein Vegetarian
A high-protein vegetarian formula with egg as the #1 ingredient.
Ideal for:
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Dogs with food allergies or sensitivities
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Dogs needing low purine diets (e.g., Dalmatians)
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Raw feeders looking for a nutritious base mix
PowerHOUND™ & PowerCAT™
Vet-formulated recipes focused on performance, energy, and overall health.
Key Benefits:
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Energy-dense, high-protein nutrition for dogs and cats
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Guaranteed ultra-low carbohydrate levels
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Made without peas, legumes, lentils, or grains
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Supports lean muscle, sustained energy, and strong body condition
Why You’ll Love SquarePet®
✅ Veterinarian-formulated & science-backed
✅ Made in MN by a 100% family-owned company
✅ Available on Astro with Frequent Buyer + Coupons
✅ Premium formulas – no prescription required
Ask for This & That at your favorite retailer!
