Vital Essentials at our Household

There is nothing better in the world than coming home and being greeted by my 70 pound, GSD Maverick. We have a routine: I walk in the door, set down my carry-all, he jumps on me in greeting, and we then proceed to have a love fest like we haven’t seen each other in days instead of just hours.

As I returned from a meeting with Solid Gold Northland I was prepared for the usual greeting with Maverick. Imagine my astonishment when, instead of jumping on me, Maverick was all over my carry-all AND trying to get into it!

I then realized Maverick was more interested in taste testing the samples of Vital Essentials Niblets that Solid Gold Northland owner Dawn Peterson Cobb had given me than he was greeting me!

I quickly took the samples out of the carry-all and before being asked, Maverick did a perfect ‘sit’, big brown GSD eyes focused on those niblets the entire time.

The sample bag was finished in no time, and Maverick went to investigate my carry-all to make sure there wasn’t another sample bag hiding in there.

I was intrigued by Maverick’s reaction to the samples, so I read the information page to see if I could ascertain what ingredient(s) had so captivated him. Not one particular ingredient jumped out at me to help me understand Maverick’s reaction. The ingredients are all natural and healthy. All I know is that Vital Essentials is vitally essential at the Melberg household now.

Caroline Melberg,

Maverick’s Mom

Note: Mavericks sample was of Vital Essentials Freeze-dried Beef Entree.  Ingredients: Beef, beef tripe, beef lung, ground beef bone, beef liver, beef heart, beef kidney, beef blood, beef fat, herring oil.  This diet is also available in a raw frozen form.  Vital Essentials is formulated to meet the nutritional level established by the AAFCO Dog Food Nutrient Profile for all stages of life.

While you may be new to Vital Essentials, our pet-rejuvenating formula has been around since 1968. Company founder Gerry Nash is widely regarded by his industry counterparts as the pioneer of the raw pet food diet. He first discovered the benefits of a raw diet while collaborating with nutritionists at national zoos and working with high performance, exotic cats that toured in Las Vegas and throughout the world. His formula for real meat, meaty bones and whole organ meats revolutionized the industry and became the benchmark for raw pet food all across the country. Transcending to the world of pet food, Vital Essentials is now leading the way in raw pet nutrition and is proud to be one of only a few pet food companies in the world who are USDA certified.

Where most mainstream pet foods contain fillers, grains, cereals, and rendered by-products, which are, for the most part, indigestible and therefore provide little benefit to dogs and cats… Vital Essentials is full of the good stuff that pets crave. Fresh high-grade USDA meats, vital whole organ meats, and ground meaty bones make up the perfect recipe for our ultimate, nutritionally balanced and complete diet. Just like Mother Nature intended!